Designing a Premium Longevity Brand from Name to Experience. Brand strategy, identity, tone of voice, and video content crafted to position RINU as a premium Skin. Body. Mind. destination.

I named the brand RINU, meaning Youth in Albanian and read in English as Renew, with the same pronunciation. This dual meaning was intentional, allowing the brand to feel both rooted and international, ready to scale into other markets without losing its essence. At its core, RINU translates to renew me, a direct reflection of its role as a premium longevity and beauty clinic focused on regeneration, balance, and long term wellbeing.

I was invited by Solace’s team to shape their visual identity and digital presence, designing a clean and approachable interface. Through a close and collaborative process, we developed a distinctive wordmark, calming color palette, and a set of custom illustrations that bring warmth and character to the brand.