Konuts sells peanuts, pistachios, pecans, pine nuts, cashews, almonds, and filberts, in salted, unsalted, and organic varieties. The packaging Wonder inherited buried that range under decoration: heavy color blocking, script type, ingredient text competing with itself for space on the bag.

The redesign starts from one question: what does a shopper need to know in three seconds? A clean sans-serif carries the label. Each variety gets its own color inside a shared grid, so a customer scans the shelf and finds pistachios without reading past the first line. The system runs from large-format bags down to snack packs and holds at every size.