This wasn’t just about a new color palette, logo standards, or typography guidelines it was about establishing a new creative ecosystem custom-built for a new era of digital fandom. From a suite of screen-friendly gradients to an in-depth library of iterative digital display ads, we gave HyperActive all the tools it needs to stand out.

Developing a dynamic, digital-first identity for a new generation of diverse, inclusive, cord-cutting enterteinment fans. Hyperactive typographic logo is loud. With an up-to-date exciting personality, with a hint of ruggedness. The typography is energised with the recharge icon on both words representing highs and lows of the emotion itself. The icon starts with the low and at the end of the name the energy gets higher, forming an elegant and timeless logo. The fresh HyperActive color palette uses gradients instead of single colors, allowing it to express the mood and tone of content rather than identify a single, rigid genre. The resulting system, compiled in a comprehensive style guide, allows the brand to further flex across mood and tone while always remaining clean, dynamic, and surprising.